OS1st Announces New Senior Vice President of Business Development
Footwear Industry Veteran to Lead the Brand’s Accelerated Growth Strategies
HICKORY, NC (November 4, 2022) – Following a year of exponential growth, OS1st®, the leading manufacturer of performance sock and compression-bracing products, today announced the appointment of highly regarded industry veteran, Chris Bevin, as the brand’s Senior Vice President of Business Development.
As Senior Vice President of Business Development, Bevin will lead efforts to maximize growth, helping to identify new opportunities to sell in independent retail stores and work with like-minded brands to further reinforce the brand’s legacy as a leader in the category.
“I’m thrilled that such a respected name in the industry has joined our team,” said Josh Higgins, President of OS1st®. “Chris’ experience aligns with our commitment to premium performance products and to independent retail stores. We know the growth we’ve seen these past few years won’t slow down, and Chris is the right fit to help us continue and sustain that trajectory.”
Bevin joins OS1st® with 23 years of independent retail and product industry experience, including time spent as the Director of Franchise Operations for Fleet Feet Inc. and more than 15 years in sales and business leadership for Balega International/Implus.
“Working with OS1st® is an exciting and natural next step,” Bevin said. “I believe in OS1st®’s brand, products, and loyalty to independent retail. I am excited to help OS1st® expand and ultimately help more people experience the life-changing impact of performance socks and compression bracing.”
For more information on OS1st, please visit www.os1st.com.
OS1st® is a three-generation family business that provides compression bracing and performance socks designed in North Carolina with Compression Zone® Technology that uses varied compression levels to target and support muscles and provide pain treatment and prevention for plantar fasciitis, bunions, runner’s knee, shin splints, foot pain, leg pain, and other conditions. The science behind every OS1st product is what makes it the number one compression bracing product in specialty retail in the United States.