News

OS1st Appoints Brent Hollowell as Senior Vice President of Marketing

Hickory, NC | February 4th — OS1st®, a leader in performance socks and foot wellness innovation, today announced the appointment of Brent Hollowell as Senior Vice President of Marketing. In this newly created role,...

OS1st Appoints Cape Capener as Vice President of New Categories

Hickory, NC | January 30th OS1st®, the leader in performance socks and foot wellness solutions, today announced the appointment of Cape Capener as Vice President of New Categories. This newly created...

OS1st Named Official Sock Sponsor of the California International Marathon

OS1st®, the fastest-growing performance sock brand in U.S. specialty retail, is proud to announce its multi-year sponsorship of the California International Marathon (CIM), one of the premier races in the...

OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science

FOR IMMEDIATE RELEASE OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science Hickory, NC – OS1st®, the fastest-growing sock brand in U.S. specialty...

Slingin' Shoes and OS1st's Slingin' Socks Contest

Slingin’ Socks Contest Slingin’ Shoes, the ground-breaking specialty retail podcast, newsletter and online community addressing the critical issues in today’s market, and OS1st, the fastest-growing sock brand in run specialty...

OS1st Launches Retail-Only Labor Day Sale to Support Independent Retailers

HICKORY, NC — August 25, 2025 — OS1st®, the performance sock and compression bracing brand trusted by independent retailers across the U.S., is proud to announce a Retail-Only Labor Day...

OS1st Forgoes Online Sales to Support Brick-and-Mortar Retailers This Holiday Season

This Holiday Season, OS1st is taking a unique approach by forgoing online sales incentives in favor of supporting its valued brick-and-mortar retail partners.

OS1st Launches Advisory Committee to Drive Growth in the Run Specialty Sock Category

OS1st, a leading innovator in performance socks and compression bracing, is excited to announce the formation of a Socks with Purpose Advisory Committee to advance the sock category in Run Specialty retail. The initiative will bring together several retail...

Supporting Western NC Communities in the Aftermath of Hurricane Helene

OS1st, a Western North Carolina-based company renowned for its premium performance socks and sleeves, is dedicated to supporting the communities most impacted by Hurricane Helene. The company is actively involved...

Endurance Athlete Andrew Linder Partners with OS1st® for Monumental Cross-Country Run

OS1st, a leader in performance gear, is thrilled to announce its collaboration with endurance athlete Andrew Linder for an unprecedented cross-country endeavor. Linder started his monumental journey from California to...

Wicked Comfort® Socks: Revolutionizing Maximum Cushion Running Socks with Advanced Moisture-Wicking Technology

OS1st, a trailblazer in sock innovation, proudly unveils Wicked Comfort® socks, a maximum cushion performance sock setting a new benchmark in moisture-wicking and durability.

OS1st announces sales team expansion amidst record growth in wholesale business

Building on consecutive years of record growth, OS1st®, a leading brand of performance socks and compression bracing products in specialty independent retail, announced the appointment of Jennifer Hazard as Northwest...

OS1st® Releases New KS8® Performance Knee Brace, Offering Enhanced Compression Bracing and Targeted Relief for Post-Surgery Recovery and Everyday Wear

The introduction of the KS8 Performance Knee Brace is a reflection of our ongoing commitment to providing state-of-the-art compression solutions that can help relieve and support millions who face various knee-related conditions...

OS1st Named Official Sock of Major League Pickleball and Exclusive Licensee

Through the partnership, OS1st will create and produce MLP-branded and MLP Team-branded socks and compression sleeves as an MLP sponsor and licensee. This strategic collaboration marks a significant milestone for...

OS1st Announces Pickleball Player Jocelyn “Jay” Devilliers as Sponsored Athlete

"We are thrilled to welcome Jay Devilliers to the OS1st family," said Josh Higgins, President of OS1st. "Jay is a phenomenal athlete and a great ambassador for the sport of...

OS1st Announces Brooke Buckner, Top 10 Women’s Singles Pickleball Pro, as Sponsored Athlete

"We are thrilled to welcome Brooke Buckner to the OS1st family, and being from the same state, she’s really our neighbor" said Josh Higgins, president of OS1st. "Brooke’s passion and...

OS1st Welcomes Professional Pickleball to Charlotte with North Carolina Open

OS1st, the leading brand of performance socks and the official sock of the PPA Tour and Life Time Pickleball, is proud to support the fastest growing sport in the United...

OS1st Sponsors World Record Attempt to Complete 48 Pickleball Matches in 48 States in 48 Days

OS1st, the leading brand of performance socks and compression bracing products, is proud to announce its sponsorship of the 48-48-48 Pickleball Challenge, an official Guinness World Record attempt for the...

OS1st Partners with Pickleball Newport Beach Tournament Champion James Ignatowich

The Leading Brand of Performance Socks and Compression Bracing Products Teams Up with Professional Pickleball Champion to Highlight the Importance of Health and Wellness

OS1st Partners with Pickleball Champion Jessie Irvine

The Leading Brand of Performance Socks and Compression Bracing Products Teams Up with Professional Pickleball Champion to Highlight the Importance of Health and Wellness

OS1st expands sales team to support continued growth in wholesale business

Building on consecutive years of record growth, OS1st®, a leading brand of performance socks and compression bracing products in specialty independent retail, announced the promotion and appointment of three highly...

OS1st Signs on as Official Sock and Compression Bracing Sponsor of Life Time® Pickleball

Performance sock brand supports more pickleball athletes on and off the court; New relationship with Life Time will further OS1st pickleball involvement in the sport by providing products within Life...

OS1st Introduces Nekkid Comfort No-Show Compression Socks

OS1st®, the leading manufacturer of performance socks and compression-bracing products, today announced its latest innovation, Nekkid Comfort® no-show socks. Leveraging a superior hypoallergenic silicone oval that grips the back of the heel and...

Charlotte Running Company and OS1st collaborate on donation program to support local organizations

Local running community staple and 2021 Best Running Store, Charlotte Running Company, announced today a charitable partnership with Hickory-based performance sock and compression bracing brand, OS1st®. The partnership is centered on giving back...

OS1st 2022 Holiday Sale

Select retailers are offering up to 50% off all their OS1st merchandise from November 25 to 28. This sale will not be available on OS1st.com. We encourage everyone to shop...

OS1st Announces New Senior Vice President of Business Development

Following a year of exponential growth, OS1st®, the leading manufacturer of performance sock and compression-bracing products, today announced the appointment of highly regarded industry veteran.

Sarah Ansboury and Kim Bachrouche join Team OS1st

OS1st is delighted to welcome co-founders and owners of Ansboury Consulting, Sarah Ansboury and Kim Bachrouche, to the roster of pickleball ambassadors on Team OS1st.

OS1st becomes the Official Sock of the PPA Tour

The PPA Tour welcomes the makers of The Pickleball Sock, OS1st, to the ranks of new 2022 cooperating partners and grants them the title of the “Official Sock of the...

Panya (Pon) Somnhot is the 385th person to achieve 'The Grand Slam of Ultrarunning'

Team OS1st member Panya (Pon) Somnhot, is the 385th person to win “The Grand Slam of Ultrarunning™” award in recognition of completing four of the oldest 100-mile trail runs in the United States within...

USA Pickleball Announces OS1st as Official Sock and Compression Bracing Partner

USA Pickleball, the national governing body for the sport of pickleball in America, is excited to announce OS1st® as the Official Sock and Compression Bracing Partner.

OS1st launches the AC4 Active Comfort Sock

OS1st created the ultimate comfort crossover between the ultra-thin TA4™ ThinAir sock and the ultra-plush WP4™ Wellness Sock to create the new AC4™ Active Comfort sock with enough cushion, ventilation,...

OS1st debuts extra-wide diabetic wellness and comfort sock

HICKORY, N.C. – OS1st revolutionized diabetic and comfort foot care with the debut of nano-bamboo charcoal, seamless, non-binding, cushioned WP4™ Wellness Performance Socks for sensitive feet. Now, the same sock...

OS1st supports positivity with ‘Love Community First’ digital campaign

Through the COVID-19 pandemic, we’ve spent our days trying to connect virtually – virtual trade shows, wedding ceremonies, running events… the list is endless. This February 1 through 15, OS1st...

OS1st initiates partnership with The Good Feet Store

OS1st and The Good Feet Store announce their partnership to provide millions with foot pain solutions. This partnership will bring together OS1st’s performance sock and compression-bracing products and The Good...

OS1st community donates to California Fire Foundation in response to 2020 wildfire season

From August to November, OS1st offered to donate $5 for every FS4 Plantar Fasciitis Sock in Merino Wool purchased on www.OS1st.com to the California Fire Foundation during an unprecedented California...

Team OS1st Member, Amanda Ghent, qualifies for the ElliptiGo World Championship

Competitive runner and Team OS1st member, Amanda Ghent, will join fellow qualifying athletes at the starting line for the 2020 Elliptical Cycling World Championships in California this October.

A Snail’s Pace Running Shop and OS1st support essential staff with donation of OS1st medical-grade compression sleeves

California running store, A Snail’s Pace, and the number one running compression bracing product, OS1st, donated superhero themed OS1st compression sleeves to Saddleback Memorial Medical Care Center, serving their community...

Charm City Run and OS1st partner to support Johns Hopkins' essential staff OS1st medical-grade compression sleeves

Baltimore running store , Charm City Run, and the number one running compression bracing product, OS1st, will donate superhero themed OS1st compression sleeves to the brave essential staff at Johns...

OS1st Promotes Jennifer Hazard to National Sales Manager

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