Hickory, NC | February 4th — OS1st®, a leader in performance socks and foot wellness innovation, today announced the appointment of Brent Hollowell as Senior Vice President of Marketing. In this newly created role,...
Hickory, NC | January 30th OS1st®, the leader in performance socks and foot wellness solutions, today announced the appointment of Cape Capener as Vice President of New Categories. This newly created...
Read moreOS1st®, the fastest-growing performance sock brand in U.S. specialty retail, is proud to announce its multi-year sponsorship of the California International Marathon (CIM), one of the premier races in the...
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FOR IMMEDIATE RELEASE OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science Hickory, NC – OS1st®, the fastest-growing sock brand in U.S. specialty...
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Slingin’ Socks Contest Slingin’ Shoes, the ground-breaking specialty retail podcast, newsletter and online community addressing the critical issues in today’s market, and OS1st, the fastest-growing sock brand in run specialty...
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HICKORY, NC — August 25, 2025 — OS1st®, the performance sock and compression bracing brand trusted by independent retailers across the U.S., is proud to announce a Retail-Only Labor Day...
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This Holiday Season, OS1st is taking a unique approach by forgoing online sales incentives in favor of supporting its valued brick-and-mortar retail partners.
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OS1st, a leading innovator in performance socks and compression bracing, is excited to announce the formation of a Socks with Purpose Advisory Committee to advance the sock category in Run Specialty retail. The initiative will bring together several retail...
Read moreOS1st, a Western North Carolina-based company renowned for its premium performance socks and sleeves, is dedicated to supporting the communities most impacted by Hurricane Helene. The company is actively involved...
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OS1st, a leader in performance gear, is thrilled to announce its collaboration with endurance athlete Andrew Linder for an unprecedented cross-country endeavor. Linder started his monumental journey from California to...
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OS1st, a trailblazer in sock innovation, proudly unveils Wicked Comfort® socks, a maximum cushion performance sock setting a new benchmark in moisture-wicking and durability.
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Building on consecutive years of record growth, OS1st®, a leading brand of performance socks and compression bracing products in specialty independent retail, announced the appointment of Jennifer Hazard as Northwest...
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The introduction of the KS8 Performance Knee Brace is a reflection of our ongoing commitment to providing state-of-the-art compression solutions that can help relieve and support millions who face various knee-related conditions...
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Through the partnership, OS1st will create and produce MLP-branded and MLP Team-branded socks and compression sleeves as an MLP sponsor and licensee. This strategic collaboration marks a significant milestone for...
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"We are thrilled to welcome Jay Devilliers to the OS1st family," said Josh Higgins, President of OS1st. "Jay is a phenomenal athlete and a great ambassador for the sport of...
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"We are thrilled to welcome Brooke Buckner to the OS1st family, and being from the same state, she’s really our neighbor" said Josh Higgins, president of OS1st. "Brooke’s passion and...
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OS1st, the leading brand of performance socks and the official sock of the PPA Tour and Life Time Pickleball, is proud to support the fastest growing sport in the United...
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OS1st, the leading brand of performance socks and compression bracing products, is proud to announce its sponsorship of the 48-48-48 Pickleball Challenge, an official Guinness World Record attempt for the...
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The Leading Brand of Performance Socks and Compression Bracing Products Teams Up with Professional Pickleball Champion to Highlight the Importance of Health and Wellness
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The Leading Brand of Performance Socks and Compression Bracing Products Teams Up with Professional Pickleball Champion to Highlight the Importance of Health and Wellness
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Building on consecutive years of record growth, OS1st®, a leading brand of performance socks and compression bracing products in specialty independent retail, announced the promotion and appointment of three highly...
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Performance sock brand supports more pickleball athletes on and off the court; New relationship with Life Time will further OS1st pickleball involvement in the sport by providing products within Life...
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OS1st®, the leading manufacturer of performance socks and compression-bracing products, today announced its latest innovation, Nekkid Comfort® no-show socks. Leveraging a superior hypoallergenic silicone oval that grips the back of the heel and...
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Local running community staple and 2021 Best Running Store, Charlotte Running Company, announced today a charitable partnership with Hickory-based performance sock and compression bracing brand, OS1st®. The partnership is centered on giving back...
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Select retailers are offering up to 50% off all their OS1st merchandise from November 25 to 28. This sale will not be available on OS1st.com. We encourage everyone to shop...
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Following a year of exponential growth, OS1st®, the leading manufacturer of performance sock and compression-bracing products, today announced the appointment of highly regarded industry veteran.
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OS1st is delighted to welcome co-founders and owners of Ansboury Consulting, Sarah Ansboury and Kim Bachrouche, to the roster of pickleball ambassadors on Team OS1st.
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The PPA Tour welcomes the makers of The Pickleball Sock, OS1st, to the ranks of new 2022 cooperating partners and grants them the title of the “Official Sock of the...
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Team OS1st member Panya (Pon) Somnhot, is the 385th person to win “The Grand Slam of Ultrarunning™” award in recognition of completing four of the oldest 100-mile trail runs in the United States within...
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USA Pickleball, the national governing body for the sport of pickleball in America, is excited to announce OS1st® as the Official Sock and Compression Bracing Partner.
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OS1st created the ultimate comfort crossover between the ultra-thin TA4™ ThinAir sock and the ultra-plush WP4™ Wellness Sock to create the new AC4™ Active Comfort sock with enough cushion, ventilation,...
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HICKORY, N.C. – OS1st revolutionized diabetic and comfort foot care with the debut of nano-bamboo charcoal, seamless, non-binding, cushioned WP4™ Wellness Performance Socks for sensitive feet. Now, the same sock...
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Through the COVID-19 pandemic, we’ve spent our days trying to connect virtually – virtual trade shows, wedding ceremonies, running events… the list is endless. This February 1 through 15, OS1st...
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OS1st and The Good Feet Store announce their partnership to provide millions with foot pain solutions. This partnership will bring together OS1st’s performance sock and compression-bracing products and The Good...
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From August to November, OS1st offered to donate $5 for every FS4 Plantar Fasciitis Sock in Merino Wool purchased on www.OS1st.com to the California Fire Foundation during an unprecedented California...
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Competitive runner and Team OS1st member, Amanda Ghent, will join fellow qualifying athletes at the starting line for the 2020 Elliptical Cycling World Championships in California this October.
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California running store, A Snail’s Pace, and the number one running compression bracing product, OS1st, donated superhero themed OS1st compression sleeves to Saddleback Memorial Medical Care Center, serving their community...
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Baltimore running store , Charm City Run, and the number one running compression bracing product, OS1st, will donate superhero themed OS1st compression sleeves to the brave essential staff at Johns...
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