Expanded role marks the first in a series of moves to align OS1st’s brand and business strategy with the needs of its independent retail partners
Hickory, NC | August 5, 2026 — OS1st®, a leader in performance socks and foot wellness innovation, today announced the promotion of Jennifer Hazard from Regional Territory Manager to National Sales Manager. In this expanded role, Hazard will lead OS1st’s national sales strategy and field organization as the company deepens its commitment to the independent specialty retailers who anchor its distribution.
Hazard will oversee national sales planning, lead and develop OS1st’s territory managers and independent rep network, and align account strategy with the company’s brand and product roadmap. A central focus of the role will be helping retail partners grow the accessory category — a high-turn, high-margin segment that
OS1st supports through a protected, independent-only distribution model. “Jennifer has lived on both sides of the counter,” said Chris Bevin, Senior Vice President of Sales at OS1st. “As a successful retailer and business owner, she understands firsthand what it takes to earn a retailer’s trust and what a brand has to do to support them. That experience gives her an instinct for what truly matters in the retailer-brand relationship. As National Sales Manager, Jennifer will be the bridge between our vision as a brand and what our retail partners deserve — an advocate who speaks their language because she’s spoken it her whole career.”
Hazard joined OS1st over two years ago as Regional Territory Manager, where she helped lead the independent sales team to over 31% growth during her tenure. Before joining OS1st, she spent more than 20 years as manager and then owner and operator of North & Company in Hailey, Idaho, a footwear and clothing retailer — experience that shapes how she evaluates assortment, sell-through, and the day-to-day realities of running an independent store. “It’s been an incredible two years with this team,” said Hazard. “I’m excited to keep building strong relationships with our retailers and to help elevate the accessory category for the partners who do so much for this brand. I’m looking forward to continuing that work alongside our dedicated sales reps and the leadership team.”
The promotion is the first in a planned series of moves designed to align OS1st’s brand and business strategy more closely with those of its retail partners. As the company expands into adjacent performance and lifestyle categories, it is investing in the sales leadership, service, and category support that independent specialty retail depends on — while staying true to its core mission of helping people move better and stay active without pain.
About OS1st
OS1st® performance socks and compression bracing empower active lifestyles by targeting and preventing pain from a variety of conditions including overuse injuries. Made with high-quality materials and
Compression Zone® Technology, our products were designed together with podiatrists, athletes, and real people to target Plantar Fasciitis, bunions, knee injury and more. The science behind every OS1st product is what makes it the fastest growing sock and number one compression bracing product in United States specialty retail.
For more information please contact Avalon Babinski at ababinski@ingsource.com