OS1st Signs on as Official Sock and Compression Bracing Sponsor of Life Time® Pickleball
Performance sock brand supports more pickleball athletes on and off the court; New relationship with Life Time will further OS1st pickleball involvement in the sport by providing products within Life Time® athletic country club locations across the U.S.
HICKORY, NC (March 21, 2023) – OS1st, maker of The Pickleball Sock and other sock and compression bracing products, announced today it is the official sock and compression bracing sponsor of Life Time Pickleball. As pickleball continues to be the fastest growing sport in the United States, this new sponsorship further solidifies OS1st as a brand invested in the sport and its players.
OS1st® performance socks, including The Pickleball Sock, and compression bracing products are worn by professional and amateur pickleball players and coaches around the country including brand ambassadors Sarah Ansboury, Erik Lange, Sonny Tannan and Maggie Remynse Chou.
“We are thrilled there are more pickleball courts to play on and more people to play with, in part due to Life Time’s growth in pickleball courts and participants and look forward to introducing more players to the benefits of our products,” said Josh Higgins, President of OS1st. “This is our third year sponsoring major pickleball organizations because we believe in the power of the sport and more importantly the community surrounding it. Our products are made to prevent pain and promote comfort because we believe everyone deserves to stay active and have fun while they’re at it.”
Through the sponsorship, OS1st will provide products to coaches and offer products for purchase players across Life Time Pickleball’s locations as an approved vendor for Life Time pro shops. OS1st will also support local and national events.
Life Time operates the most number permanent pickleball courts in North America and plans to operate 600 locations by the end of the year.
OS1st® performance socks and compression bracing keep players on the pickleball court by targeting and preventing pain from a variety of conditions. Made with high-quality materials and Compression Zone® Technology, our products were designed together with podiatrists, athletes, and real people to target Plantar Fasciitis, bunions, knee injury and more. The science behind every OS1st product is what makes it the number one compression bracing product in United States specialty retail. In addition to Life Time® Pickleball, OS1st® is also the Official Sock and Compression Bracing brand of the Pro Pickleball Association (PPA) Tour.