OS1st Welcomes Professional Pickleball to Charlotte with North Carolina Open
The North Carolina performance sock and compression bracing brand announces title sponsorship of the upcoming PPA Tour stop at Life Time Fitness.
HICKORY, NC (April 26, 2023) – OS1st, the leading brand of performance socks and the official sock of the PPA Tour and Life Time Pickleball, is proud to support the fastest growing sport in the United States via the PPA Tours’ four-day stop at Life Time Fitness in Charlotte from May 4-7.
Not only is pickleball the fastest growing sport in the United States, increasing participation by 40% since 2020, but it is also gaining significant traction in the Charlotte area. According to Pickle Play, the number one pickleball app, there are 53 courts and 381 players in the Charlotte Metro area. Axios Charlotte also reports that private clubs are expanding their pickleball offerings including Life Time Fitness.
“As a North Carolina-based company and sponsor of both the PPA Tour and Life Time Pickleball, we felt a sense of duty to double down on the tour stop in our home state,” said OS1st President, Josh Higgins.
The OS1st North Carolina Open brings together players from amateur to pro competing in brackets based on age and ability. Notable players include OS1st sponsored professional athletes James Ignatowich, Jessie Irvine, and Sarah Ansboury.
"We believe that pickleball is more than just a sport – it's a way to stay active, connect with others, and have fun. That's why our products are so popular with players of the sport, our socks and compression bracing support players at every level of the game,” Higgins said.
OS1st's performance socks and compression bracing products are trusted by athletes and professionals alike for their innovative design and superior performance. The Pickleball Sock is built for the court with impact protection and blister prevention using lightweight cushion and patented cooling technology.
OS1st products will be available for purchase at the event at the Pickleball Central pop up store. To learn more about OS1st, please visit our website at https://os1st.com/.
OS1st® performance socks and compression bracing keep players on the pickleball court by targeting and preventing discomfort from a variety of conditions. Made with high-quality materials and Compression Zone® Technology, our products were designed together with podiatrists, athletes, and real people to target Plantar Fasciitis, bunions, knee injury and more. The science behind every OS1st product is what makes it the number one compression bracing product in United States specialty retail. OS1st® is the official sock and compression bracing product of Life Time® Pickleball and the Pro Pickleball Association (PPA) Tour.
Stephanie Lee, Director of Marketing