FOR IMMEDIATE RELEASE
OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science
Hickory, NC – OS1st®, the fastest-growing sock brand in U.S. specialty retail, is taking its best-selling Wicked Comfort Performance Socks line into the wild with the launch of Merino Wool Wicked Comfort Performance Socks. Designed for outdoor adventure and all-day comfort, this new evolution blends the natural performance of Merino wool with the proven durability and moisture-management technology that made the original Wicked Comfort a category disruptor.
Reinventing Merino Performance
Independent lab testing, comparing Merino Wool Wicked Comfort Performance Socks to other popular brands, showed that the new OS1st socks wick moisture up to 8x faster, keeping feet drier for longer in the most demanding conditions. The sock also proved more than twice as durable, for endless miles of adventure.
Merino wool brings natural thermoregulation, odor resistance, and softness, making Wicked Comfort Merino equally perfect for running, hiking, walking, or all-season styles. The result is a versatile performance sock that adapts to whatever the day brings.
“Wicked Comfort changed the performance sock category with maximum cushion and lab-proven performance,” said Josh Higgins, President of OS1st. “With Merino Wool, we’ve taken that same DNA and elevated the natural fiber category. We created an all-in-one sock you’ll pack for every adventure, but you’ll end up wearing every day.”
A Purpose-Driven Essential
True to OS1st’s Socks with Purpose philosophy, Merino Wool Wicked Comfort was designed not just to outperform but to empower people to keep moving, adventuring, and living fully. Every stitch represents OS1st’s commitment to innovation, wellness, and building products that make a tangible difference for athletes and communities alike.
Merino Wool Wicked Comfort Performance Socks are now available at independent retailers across the U.S. For more information visit www.os1st.com.
About OS1st
Founded on the principles of innovation and performance, OS1st is a leading authority in sock technology, dedicated to enhancing the lives of athletes and individuals alike through purpose-driven design. With a steadfast commitment to excellence, OS1st continues to revolutionize the industry with cutting-edge solutions tailored to elevate performance and promote overall well-being. OS1st is the fastest growing sock brand in U.S. specialty retail and trusted by thousands of independent running stores across the United States.
Media Contact
Stephanie Lee
Director of Marketing, OS1st
Phone: 828-320-9370
Email: slee@ingsource.com