OS1st Forgoes Online Sales to Support Brick-and-Mortar Retailers This Holiday Season
[HICKORY, NC] – This Holiday Season, OS1st is taking a unique approach by forgoing online sales incentives in favor of supporting its valued brick-and-mortar retail partners. Rather than competing online with Black Friday/Cyber Monday sales, OS1st will step back, allowing retailers to host their own exclusive in-store sales, driving foot traffic to local businesses and helping them thrive. This decision underscores OS1st’s dedication to long-term partnerships and commitment to strengthening local economies.
“At OS1st, we know that the holiday season is critical for retailers, and we’re committed to helping our partners succeed,” said Josh Higgins, President of OS1st. “By choosing not to run an online sale for Black Friday through Cyber Monday, we aim to direct customers into local stores this holiday shopping season, where they can experience our products firsthand and receive the quality service only our retail partners can provide. This approach aligns with our values of partnership, community support, and the long-term health of small businesses.”
Retailer-First Commitment in Action
OS1st understands the challenges faced by brick-and-mortar stores, especially as online sales dominate holiday shopping. Studies show that over 70% of consumers now prefer online deals over in-store promotions, which can significantly disadvantage physical retailers. OS1st’s anti-Cyber Mondy campaign is designed to address this challenge, giving local shops the opportunity to shine by hosting in-store promotions to capture holiday traffic.
OS1st also looks forward to sharing success stories from retail partners who have benefited from this initiative. Many OS1st retailers have reported increased foot traffic and sales during previous holiday seasons, a trend that the company aims to reinforce this year by skipping online discounts and focusing on retail partnerships.
A Call to Action for Shoppers
OS1st invites consumers to join in this effort by choosing to support local businesses and experiencing the benefits of shopping in person. By visiting a nearby OS1st retailer, shoppers can enjoy personalized service and discover high-quality compression products firsthand. To find a local retailer, customers can visit the OS1st store locator and celebrate the holiday season by shopping small.
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About OS1st
Founded on the principles of innovation and performance, OS1st is a leading authority in sock technology, dedicated to enhancing the lives of athletes and individuals alike through purpose-driven design. With a steadfast commitment to excellence, OS1st continues to revolutionize the industry with cutting-edge solutions tailored to elevate performance and promote overall well-being. OS1st is the fastest growing sock brand in U.S. specialty retail and trusted by thousands of independent running stores across the United States.
Media Contact
Stephanie Lee
Director of Marketing, OS1st
Phone: 828-320-9370
Email: slee@ingsource.com