OS1st Launches Advisory Committee to Drive Growth in the Run Specialty Sock Category
[HICKORY, NC] – OS1st, a leading innovator in performance socks and compression bracing, is excited to announce the formation of a Socks with Purpose Advisory Committee to advance the sock category in Run Specialty retail. The initiative will bring together several retail partners for a year-long collaboration to explore strategies for optimizing sock sales and enhancing in-store experiences.
In response to challenges such as staffing, inventory management and rising competition, OS1st recognizes the importance of doubling down on the in-store experience, a cornerstone of specialty retail. With feedback from retailers indicating the need for more training on selling socks rather than product pushing, OS1st is stepping up to help redefine the add-on process and elevate the fit process using socks as a practical, impactful example.
The mission of the Socks with Purpose Advisory Committee is to commit to a dedicated discussion and fact-finding endeavor that provides a solution to sales staff training and maximize sock business. In doing so, the group will find common ground on addressing the issue with a retailer-lead approach; offer solutions that improve run specialty businesses by driving incremental revenue growth; improving the customer experience.
The premise of the Socks with Purpose Advisory Committee builds on the insights gained from a recent test concept implemented at several retail locations. The test involved strategically increasing the SKU count and product assortment of OS1st socks for a 90-day period, alongside a dedicated merchandise plan. The primary objectives were to assess the demand for Socks with Purpose, like the OS1st Wide Wellness sock, and prove how it could boost overall sock sales without detracting from existing brands. The test succeeded in increasing overall sock sales, demonstrating the potential for growth when retailers utilize sock offerings to enhance the entire fit process.
“We believe that by working together with our retail partners, we can help elevate the entire sock category,” said Josh Higgins, President at OS1st. “This is not about taking market share away from other sock brands; it’s about growing the category. When socks perform well, everyone benefits.”
Retailers who are interested in joining this committee can complete the interests form linked here. Submissions will be reviewed in the coming weeks, and the first meeting is slated for January.
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About OS1st®
Founded on the principles of innovation and performance, OS1st is a leading authority in sock technology, dedicated to enhancing the lives of athletes and individuals alike through purpose-driven design. With a steadfast commitment to excellence, OS1st continues to revolutionize the industry with cutting-edge solutions tailored to elevate performance and promote overall well-being. OS1st is the fastest growing sock brand in U.S. specialty retail and trusted by thousands of independent running stores across the United States.
Media Contact
Stephanie Lee
Director of Marketing, OS1st
Phone: 828-320-9370
Email: slee@ingsource.com