HICKORY, NC — August 25, 2025 — OS1st®, the performance sock and compression bracing brand trusted by independent retailers across the U.S., is proud to announce a Retail-Only Labor Day Sale happening August 29 – September 1. In keeping with its long-standing tradition of putting retailers first, OS1st will not run discounts on OS1st.com. Instead, the brand will direct all promotional efforts to participating retail stores and their websites, underscoring its commitment to local business.
“Our priority has always been supporting the retailers who bring OS1st to life in their communities,” said Josh Higgins, President of OS1st. “This Labor Day Sale is one more way we’re investing in their success—driving customers to shop locally while ensuring they receive the service and expertise our retail partners provide.”
During the event, participating retailers can offer up to 50% off OS1st products, supported by national marketing from the brand. OS1st will promote the sale through its email and social media channels, directing traffic exclusively to local retail partners. Retailers will also receive custom marketing materials to highlight the promotion in-store and online.
This program builds on OS1st’s history of prioritizing brick-and-mortar partners, including its previous decision to forgo Cyber Monday promotions in favor of in-store shopping. That move drew industry attention and reinforced OS1st’s commitment to keeping local retailers competitive during key shopping periods.
“We want customers walking into your store asking for OS1st,” Higgins added. “That’s the power of aligning national exposure with a ‘shop local’ strategy.”
Consumers can find participating stores through the OS1st Store Locator and enjoy in-person shopping experiences that combine expert service with performance-driven products designed to deliver relief you can feel.
Media Contact
Stephanie Lee, Director of Marketing
slee@ingsource.com
About OS1st®
OS1st is a performance sock and compression bracing brand engineered to deliver relief you can feel—pairing sports-medicine principles with everyday comfort. From run specialty to outdoor and workwear, OS1st partners with independent retailers to bring purpose-built products to the communities they serve. Learn more at OS1st.com.