News

This Holiday Season, OS1st is taking a unique approach by forgoing online sales incentives in favor of supporting its valued brick-and-mortar retail partners. 

OS1st, a leading innovator in performance socks and compression bracing, is excited to announce the formation of a Socks with Purpose Advisory Committee to advance the sock category in Run Specialty retail. The initiative will bring together several retail partners for a year-long collaboration to explore strategies for optimizing sock sales and enhancing in-store experiences. 

OS1st, a Western North Carolina-based company renowned for its premium performance socks and sleeves, is dedicated to supporting the communities most impacted by Hurricane Helene. The company is actively involved in providing supplies, financial support, and raising awareness to facilitate both immediate and long-term recovery efforts in the mountain regions that have suffered greatly from the storm.

OS1st, a leader in performance gear, is thrilled to announce its collaboration with endurance athlete Andrew Linder for an unprecedented cross-country endeavor. Linder started his monumental journey from California to New York on March 1, wearing OS1st's Wicked Comfort® Socks, for the prevention of human trafficking.

OS1st, a trailblazer in sock innovation, proudly unveils Wicked Comfort® socks, a maximum cushion performance sock setting a new benchmark in moisture-wicking and durability.

Building on consecutive years of record growth, OS1st®, a leading brand of performance socks and compression bracing products in specialty independent retail, announced the appointment of Jennifer Hazard as Northwest regional sales manager.

The introduction of the KS8 Performance Knee Brace is a reflection of our ongoing commitment to providing state-of-the-art compression solutions that can help relieve and support millions who face various knee-related conditions each day,” said Josh Higgins, President of OS1st. “We know our customers need supportive and comfortable products for extended wear, and this brace was conceived using advanced materials and technologies to make a real difference in people’s lives.

Through the partnership, OS1st will create and produce MLP-branded and MLP Team-branded socks and compression sleeves as an MLP sponsor and licensee. This strategic collaboration marks a significant milestone for both OS1st and MLP, uniting their expertise to elevate the performance and comfort of pickleball athletes nationwide.

"We are thrilled to welcome Jay Devilliers to the OS1st family," said Josh Higgins, President of OS1st. "Jay is a phenomenal athlete and a great ambassador for the sport of pickleball. His dedication and passion for the game is an inspiration to many, and we are excited to support him in his journey." 

"We are thrilled to welcome Brooke Buckner to the OS1st family, and being from the same state, she’s really our neighbor" said Josh Higgins, president of OS1st. "Brooke’s passion and dedication to the sport embody the values that we stand for as a company. We are excited to support her as she continues her rise to the top."

OS1st, the leading brand of performance socks and the official sock of the PPA Tour and Life Time Pickleball, is proud to support the fastest growing sport in the United States via the PPA Tours’ four-day stop at Life Time Fitness in Charlotte from May 4-7.  

OS1st, the leading brand of performance socks and compression bracing products, is proud to announce its sponsorship of the 48-48-48 Pickleball Challenge, an official Guinness World Record attempt for the fastest time to complete 48 pickleball matches in 48 states in just 48 days.